/* ==========================================================
   ЛУЧ — Marketing agency. Bold editorial poster.
   Cobalt blue + cream + black. Archivo + Spectral + Space Mono
   ========================================================== */

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
html,body{margin:0;padding:0;overflow-x:clip}

:root{
  --bg:#F4F0E6;
  --bg-2:#EAE4D2;
  --ink:#0C0C0C;
  --ink-2:#2C2C2A;
  --ink-3:#5E5E58;
  --blue:#1A1AE5;
  --blue-d:#1010B0;
  --paper:#FFFFFF;
  --line:rgba(12,12,12,.16);
  --line-s:rgba(12,12,12,.34);

  --f-h:"Archivo",system-ui,sans-serif;
  --f-s:"Spectral",Georgia,serif;
  --f-m:"Space Mono",ui-monospace,monospace;

  --pad-x:clamp(20px,4vw,72px);
  --sec-y:clamp(80px,9vw,140px);
  --ease:cubic-bezier(.22,.9,.3,1);
}

body{background:var(--bg);color:var(--ink);font-family:var(--f-h);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
img,svg,video,iframe{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;background:none;border:0;padding:0;color:inherit;cursor:pointer}
ul,ol{margin:0;padding:0;list-style:none}
h1,h2,h3,h4,p,dl,dt,dd,figure,blockquote{margin:0;padding:0;border:0}
address{font-style:normal}

::selection{background:var(--blue);color:var(--bg)}
:focus-visible{outline:3px solid var(--blue);outline-offset:2px}

/* HEADER */
.hdr{position:sticky;top:0;z-index:30;padding:14px var(--pad-x);background:var(--bg);border-bottom:2px solid var(--ink);display:flex;align-items:center;gap:22px;justify-content:space-between}
.lg{display:inline-flex;align-items:center;gap:8px;color:var(--ink)}
.lg-s{color:var(--blue);font-size:18px}
.lg-w{font-family:var(--f-h);font-size:30px;font-weight:900;letter-spacing:-.03em;line-height:1}
.nv{display:flex;gap:26px;font-family:var(--f-h);font-size:14px;font-weight:700;color:var(--ink-2);text-transform:uppercase;letter-spacing:.02em}
.nv a{position:relative;padding:4px 0;transition:color .25s var(--ease)}
.nv a:hover{color:var(--blue)}
.cta{display:inline-flex;align-items:center;gap:8px;padding:11px 22px;background:var(--blue);color:var(--bg);font-family:var(--f-h);font-size:13px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;transition:background .25s var(--ease),transform .2s var(--ease)}
.cta:hover{background:var(--ink);transform:translateY(-1px)}
.mb{display:none;width:44px;height:44px;align-items:center;justify-content:center;color:var(--ink);border:2px solid var(--ink)}
.drawer{position:fixed;inset:0;z-index:80;background:var(--blue);color:var(--bg);padding:24px var(--pad-x);display:flex;flex-direction:column;gap:32px;opacity:0;pointer-events:none;transition:opacity .35s var(--ease)}
body.dr-open .drawer{opacity:1;pointer-events:auto}
.dr-x{align-self:flex-end;width:44px;height:44px;color:var(--bg);border:2px solid var(--bg);display:inline-flex;align-items:center;justify-content:center}
.drawer nav{flex:1;display:flex;flex-direction:column;justify-content:center;gap:4px}
.drawer nav a{padding:14px 0;border-bottom:2px solid rgba(244,240,230,.3);font-family:var(--f-h);font-size:clamp(34px,9vw,68px);font-weight:900;color:var(--bg);text-transform:uppercase;letter-spacing:-.02em}

/* HERO */
.hero{padding:clamp(40px,5vw,72px) var(--pad-x) clamp(32px,4vw,48px);max-width:1500px;margin:0 auto;display:flex;flex-direction:column;gap:24px}
.rb{font-family:var(--f-m);font-size:12px;color:var(--blue);letter-spacing:.04em;text-transform:uppercase}
.hh{font-family:var(--f-h);font-weight:900;line-height:.88;letter-spacing:-.04em;color:var(--ink);text-transform:uppercase}
.hh span{display:block;font-size:clamp(56px,13vw,220px)}
.hh-2{color:var(--blue)}
.hh-2 em{font-family:var(--f-s);font-style:italic;font-weight:400;text-transform:lowercase;color:var(--ink);letter-spacing:-.02em}
.hh-4 em{color:var(--blue)}
.hh-3{padding-left:.5em}

.hero-foot{display:grid;grid-template-columns:1.4fr auto;gap:32px;align-items:end;padding-top:24px;border-top:2px solid var(--ink)}
.hp{font-family:var(--f-h);font-size:16px;line-height:1.6;color:var(--ink-2);max-width:56ch}
.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 28px;font-family:var(--f-h);font-size:13px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;cursor:pointer;border:2px solid transparent;transition:background .25s var(--ease),color .25s var(--ease),transform .2s var(--ease)}
.btn-fill{background:var(--ink);color:var(--bg)}
.btn-fill:hover{background:var(--blue);transform:translateY(-2px)}
.btn-big{padding:18px 30px;font-size:14px}

/* MARQUEE */
.mq{background:var(--blue);color:var(--bg);overflow:hidden;padding:14px 0;border-top:2px solid var(--ink);border-bottom:2px solid var(--ink)}
.mq-tr{display:flex;gap:0;white-space:nowrap;animation:mq 36s linear infinite;font-family:var(--f-h);font-size:clamp(22px,3vw,38px);font-weight:900;letter-spacing:-.01em;text-transform:uppercase}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* SECTION HEAD */
.sh{display:flex;flex-direction:column;gap:14px;padding:0 var(--pad-x) clamp(36px,4vw,56px);max-width:1500px;margin:0 auto}
.sh-h{font-family:var(--f-h);font-size:clamp(44px,6.6vw,120px);font-weight:900;line-height:.9;letter-spacing:-.04em;color:var(--ink);text-transform:uppercase}
.sh-h em{font-family:var(--f-s);font-style:italic;font-weight:400;color:var(--blue);text-transform:lowercase;letter-spacing:-.02em}
.sh-p{font-family:var(--f-h);font-size:16px;line-height:1.6;color:var(--ink-2);max-width:60ch}

/* SERVICES */
.svc{padding:var(--sec-y) 0;max-width:1500px;margin:0 auto}
.sv-list{display:flex;flex-direction:column;margin:0 var(--pad-x);border-top:2px solid var(--ink)}
.sv{display:grid;grid-template-columns:80px 1fr auto;gap:28px;align-items:center;padding:24px 0;border-bottom:2px solid var(--ink);transition:background .25s var(--ease),padding-left .25s var(--ease)}
.sv:hover{background:var(--blue);color:var(--bg);padding-left:16px}
.sv:hover .sv-no,.sv:hover .sv-px,.sv:hover .sv-b p{color:var(--bg)}
.sv-no{font-family:var(--f-m);font-size:16px;color:var(--blue);font-weight:700}
.sv-b h3{font-family:var(--f-h);font-size:clamp(24px,3.2vw,42px);font-weight:900;letter-spacing:-.025em;text-transform:uppercase;line-height:1}
.sv-b p{font-family:var(--f-h);font-size:14.5px;line-height:1.5;color:var(--ink-3);margin-top:6px;max-width:60ch}
.sv-px{font-family:var(--f-m);font-size:14px;color:var(--ink);white-space:nowrap;font-weight:700}

/* WORK */
.work{padding:var(--sec-y) 0;background:var(--ink);color:var(--bg)}
.work .sh-h{color:var(--bg)}
.work .sh-h em{color:#7B7BFF}
.work .rb{color:#7B7BFF}
.w-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:0 var(--pad-x);max-width:1500px}
.wc{background:#161616;border:2px solid #2A2A2A;display:flex;flex-direction:column;transition:border-color .25s var(--ease),transform .3s var(--ease)}
.wc:hover{border-color:var(--blue);transform:translateY(-4px)}
.wc figure{margin:0;aspect-ratio:16/10;overflow:hidden}
.wc figure img{width:100%;height:100%;object-fit:cover;filter:grayscale(.3) contrast(1.05);transition:transform 1s var(--ease),filter .3s var(--ease)}
.wc:hover figure img{transform:scale(1.04);filter:grayscale(0)}
.wc-b{padding:20px 22px;display:flex;flex-direction:column;gap:12px}
.wc-t{font-family:var(--f-m);font-size:11px;color:#7B7BFF;letter-spacing:.04em;text-transform:uppercase}
.wc-b h3{font-family:var(--f-h);font-size:22px;font-weight:700;color:var(--bg);letter-spacing:-.02em;line-height:1.1}
.wc-m{display:flex;gap:18px;padding-top:12px;border-top:1px solid #2A2A2A}
.wc-m li{display:flex;flex-direction:column;gap:2px}
.wc-m b{font-family:var(--f-h);font-size:26px;font-weight:900;color:#7B7BFF;letter-spacing:-.02em}
.wc-m span{font-family:var(--f-m);font-size:10.5px;color:rgba(244,240,230,.55);letter-spacing:.02em}

/* TEAM */
.team{padding:var(--sec-y) 0;max-width:1500px;margin:0 auto}
.tm-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:0 var(--pad-x)}
.tm{display:flex;flex-direction:column;gap:10px}
.tm figure{margin:0;aspect-ratio:4/5;overflow:hidden;border:2px solid var(--ink)}
.tm figure img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.05);transition:filter .35s var(--ease),transform 1s var(--ease)}
.tm:hover figure img{filter:grayscale(0);transform:scale(1.04)}
.tm h3{font-family:var(--f-h);font-size:20px;font-weight:900;color:var(--ink);letter-spacing:-.02em}
.tm span{font-family:var(--f-m);font-size:11px;color:var(--blue);letter-spacing:.02em;text-transform:uppercase}

/* PROCESS */
.proc{padding:var(--sec-y) 0;background:var(--bg-2);border-top:2px solid var(--ink);border-bottom:2px solid var(--ink)}
.pr-list{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin:0 var(--pad-x);border:2px solid var(--ink);max-width:1500px}
.pr-list li{padding:24px 22px;border-right:2px solid var(--ink);display:flex;flex-direction:column;gap:10px}
.pr-list li:last-child{border-right:0}
.pr-list li span{font-family:var(--f-h);font-size:48px;font-weight:900;color:var(--blue);line-height:.8;letter-spacing:-.02em}
.pr-list h3{font-family:var(--f-h);font-size:22px;font-weight:900;color:var(--ink);text-transform:uppercase;letter-spacing:-.02em}
.pr-list p{font-family:var(--f-h);font-size:14px;line-height:1.5;color:var(--ink-3)}

/* CONTACT */
.cont{padding:var(--sec-y) 0;max-width:1500px;margin:0 auto}
.ct-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(24px,3vw,56px);padding:0 var(--pad-x);align-items:center}
.ct-l{display:flex;flex-direction:column;border-top:2px solid var(--ink)}
.ct-l div{display:grid;grid-template-columns:120px 1fr;gap:14px;align-items:baseline;padding:14px 0;border-bottom:2px solid var(--line)}
.ct-l dt{display:inline-flex;align-items:center;gap:6px;font-family:var(--f-m);font-size:11px;color:var(--ink-3);letter-spacing:.04em;text-transform:uppercase}
.ct-l dt svg{color:var(--blue)}
.ct-l dd{font-family:var(--f-h);font-size:18px;color:var(--ink);font-weight:700;letter-spacing:-.01em}
.ct-l dd a{color:var(--blue)}

/* FOOTER */
.ft{padding:clamp(56px,6vw,96px) var(--pad-x) clamp(22px,2vw,30px);background:var(--blue);color:var(--bg);display:flex;flex-direction:column;gap:clamp(40px,5vw,72px)}
.ft-mark{text-align:center;font-family:var(--f-h);font-size:clamp(120px,30vw,420px);font-weight:900;line-height:.82;letter-spacing:-.05em;color:var(--bg)}
.ft-mark span{font-size:.3em;vertical-align:.6em;margin-left:.05em}
.ft-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(24px,3vw,48px);max-width:1500px;margin:0 auto;width:100%}
.ft-grid > div{display:flex;flex-direction:column;gap:8px}
.ft-l{font-family:var(--f-m);font-size:11px;color:rgba(244,240,230,.6);letter-spacing:.04em;text-transform:uppercase;margin-bottom:6px}
.ft-grid a,.ft-grid address{font-family:var(--f-h);font-size:19px;font-weight:700;color:var(--bg);letter-spacing:-.01em;transition:opacity .25s var(--ease)}
.ft-grid a:hover{opacity:.65}
.ft-base{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;padding-top:20px;border-top:2px solid rgba(244,240,230,.3);font-family:var(--f-m);font-size:11px;color:rgba(244,240,230,.65);letter-spacing:.02em;max-width:1500px;margin:0 auto;width:100%}

.fab{position:fixed;right:24px;bottom:24px;z-index:50;width:56px;height:56px;display:inline-flex;align-items:center;justify-content:center;background:var(--blue);color:var(--bg);border:2px solid var(--ink);box-shadow:6px 6px 0 var(--ink);opacity:0;transform:translateY(16px);pointer-events:none;transition:opacity .3s var(--ease),transform .3s var(--ease)}
.fab.is-on{opacity:1;transform:none;pointer-events:auto}
.fab:hover{transform:translateY(-2px)}

/* RESPONSIVE */
@media (max-width:1023px){
  :root{--pad-x:22px;--sec-y:clamp(64px,8vw,100px)}
  .nv{display:none}.cta{display:none}.mb{display:inline-flex}
  .hero-foot{grid-template-columns:1fr;gap:18px;align-items:stretch}
  .w-grid{grid-template-columns:1fr 1fr}
  .tm-grid{grid-template-columns:1fr 1fr}
  .pr-list{grid-template-columns:1fr 1fr}
  .pr-list li:nth-child(2){border-right:0}
  .pr-list li:nth-child(1),.pr-list li:nth-child(2){border-bottom:2px solid var(--ink)}
  .ct-grid{grid-template-columns:1fr;gap:22px}
}

@media (max-width:767px){
  :root{--pad-x:16px;--sec-y:64px}
  .hdr{padding:12px 16px}
  .lg-w{font-size:24px}
  .hh span{font-size:clamp(48px,15vw,90px)}
  .hh-3{padding-left:0}
  .hp{font-size:14.5px}
  .btn-fill{width:100%;justify-content:center;min-height:48px}
  .mq-tr{font-size:20px}
  .sh-h{font-size:40px}
  .sv{grid-template-columns:50px 1fr;gap:14px;row-gap:4px}
  .sv-px{grid-column:2;font-size:13px}
  .sv:hover{padding-left:8px}
  .w-grid{grid-template-columns:1fr;margin:0 16px}
  .tm-grid{grid-template-columns:1fr 1fr;margin:0 16px}
  .tm h3{font-size:17px}
  .pr-list{grid-template-columns:1fr;margin:0 16px}
  .pr-list li{border-right:0;border-bottom:2px solid var(--ink)}
  .pr-list li:last-child{border-bottom:0}
  .ct-l div{grid-template-columns:90px 1fr;padding:12px 0}
  .ct-l dd{font-size:15px}
  .btn-big{width:100%;justify-content:center;min-height:48px}
  .ft-grid{grid-template-columns:1fr;gap:18px}
  .ft-mark{font-size:clamp(96px,30vw,200px)}
  .ft-base{flex-direction:column;gap:6px;font-size:10px}
  .fab{right:14px;bottom:14px;width:50px;height:50px}
}

@media (hover:none) and (pointer:coarse){.btn,.cta,.mb,.dr-x,.fab{min-height:44px}}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:.01ms !important;transition-duration:.01ms !important}.mq-tr{animation:none}}